I like how this burns, all the way. It is pressed cake, cut into very small cubes. That's what gives you all the flavor. No need to rub out or even tap until you just gently fill to where you want it, then push hard and flip pipe upside down, unless you want a few bits loose. I don't like little loose bits, so I pack it at the end. It's an amazing smoke, especially if you want some good natural flavor with a good hit of nicotine.